The SEO industry teaches a 9-chapter curriculum. Here's the honest version: what actually matters, which parts a tool should do for you, and the short list only you can do.
Every SEO course teaches all of it. You only need to own a third of it.
Find the right keywords
Hours in a €90/month keyword tool, guessing at intent.
OptiSearch reads which searches your site already appears for in Google's own data, and suggests the ones you should target next.
Write titles & meta descriptions
Craft 50–60 character titles by hand for every page, per arcane rules.
Drafted for you — grounded in what each page actually says, in your brand voice, ready to paste.
Find "low-hanging fruit"
Export rankings to a spreadsheet, hunt for pages at position 4–10.
The action plan surfaces them automatically, sorted by how many clicks each is worth.
Internal linking
Map your site's link graph and figure out which pages are orphaned.
Detected automatically — with a paste-ready instruction for which links to add where.
Keep content fresh
Remember to revisit old pages before they slide.
Content decay is flagged when a page starts losing clicks versus last year.
Track your rankings
Weekly spreadsheet, or another paid tool.
One health score + a daily chart, with markers showing whether your fixes moved the line.
Write things worth reading
No tool can fake genuine usefulness. Google rewards pages that actually answer what people search for — that knowledge lives in your head.
Earn links & mentions
Other sites linking to yours is Google's strongest trust signal, and it can't be automated honestly. Do good work, tell people about it, be referenced.
Be patient
SEO compounds over months, not days. Anyone promising page 1 in a week is selling something else.
Alt texts, URL slugs, H1 rules
Real, but mechanical — your AI builder fixes them in one prompt when OptiSearch points them out.
Sitemaps, robots.txt, canonical tags
Plumbing Google needs. Ask for it once (our platform guides show how) and forget it.
"Keyword density"
Outdated advice. Write naturally for humans; Google got past keyword-counting a decade ago.
Including ours. Nobody controls Google. Nobody can guarantee position 1, and links from other sites — Google's strongest trust signal — have to be earned, not generated. What a good tool can do is make sure nothing fixable is holding you back, point you at the searches you can realistically win, and show you honestly whether it's working. That last part matters most: SEO takes months, so measure it — don't take anyone's word for it.
Everything else is dialect. These eight cover 95% of any SEO conversation.
The free scan checks your site's foundations in 15 seconds. Connect Search Console and the whole left-hand column above happens automatically — for your site, with your data.
SEO (search engine optimisation) is making it easy for Google to find, understand, and recommend your website — so people searching for what you offer actually reach you, without you paying for ads.
You need to understand roughly what matters (this page covers it). You don't need to master the mechanics — the measurable, technical parts can be automated, and the rest is writing genuinely useful pages about the things people search for.
Honestly: weeks to months. New pages need to be discovered and earn trust. Fixes to existing pages (better titles, consolidation) show results faster — often within a few weeks — which is why OptiSearch starts there.
Ads stop the moment you stop paying. Search rankings keep sending visitors for free once earned. Most small sites do best with SEO as the foundation and ads for what SEO hasn't won yet.
AI can do the measurable parts: find the opportunities in your data, write titles, spot structural problems, draft pages. It can't fake real usefulness or earn genuine links. The winning combo is AI for the mechanics, you for the substance.